How do you attract and retain customers?
To keep people coming back to your business you must keep them interested and the best way to do this is to not only to keep your stock moving but also to change the lines and introduce new items.
Change displays regularly, and the theme as well as, the colours that are kept throughout the shop.
Introduced a customer discount card (or similar) to keep your customers coming back, not only from your local area but from all over.
If your business has spread by word and mouth, this is the best way for people to like and trust you.